A good sales person with experience and market knowledge can smooth the waters for you and reduce stress in what can be an emotionally charged experience. Sellers usually want to be satisfied they have achieved the best the market will pay and that all avenues have been explored before accepting an offer for their most prized possession. Auctions offer a transparent sales process allowing all interested parties the opportunity to buy whilst the vendor remains in control of the sales process. It can be true that a house will ‘sell itself’, however it is the marketing and negotiating and advice from your sales person that can make all the difference and get you on your way. A great sales person will strive to create competition amongst buyers for your property, and give those buyers the confidence to make the necessary decisions in a timely manner. Fair market value can be expressed as the price a buyer is willing to pay and a seller is willing to accept. A premium price can be expressed as the price a buyer is willing to pay under conditions of competition. It is generally accepted that a competent sales person will achieve 5-10% more than a private seller. Choose well your sales person and the results will follow.